Campaign for Real Ale: Aims

CAMRA's main aim, and the reason for its existence, is to encourage the appreciation of Real Ale, a phrase coined by the Campaign's founders to describe cask-conditioned beer. The umbrella has since spread to cover traditionally produced cider and perry (cider made using pears instead of apples) and bottle-conditioned beer (Real Ale in a Bottle).

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Breweries

CAMRA also supports those brewers who continue to produce real ale, be they large or small. The closure or take-over of such breweries has a detrimental effect on real ale culture in Britain for three reasons:

1. It reduces the number of breweries producing real ale;
2. It reduces the choice of real ales in the market place;
3. It results in the loss of historical brewing techniques and traditional expertise that are valuable parts of our culture.

For these reasons and others, CAMRA opposes the closure of breweries and the conglomeration of the brewing sector.

Pubs

CAMRA believes that the public house is a characteristically British institution that deserves be at the heart of community life. CAMRA supports the traditional pub and opposes the closure or conversion of potentially viable pubs.

Consumers

CAMRA, being a consumer group, campaigns to protect the rights of consumers and promotes quality, choice and value for money in the sector. CAMRA opposes current proposals to set a minimum 95% measure for a pint, believing that a pint should be 100% liquid. CAMRA supports such organisations as Cask Marque, who seek to set standards for beer quality in pubs and bars.

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The views expressed on this site are not necessarily those of the Campaign for Real Ale Limited. Whilst every effort is made to ensure that the information on this site is accurate and up to date, no responsibility for errors and omissions can be accepted.